Under 25
Under 25
Restructuring how users move across events, spaces, and missions to reduce friction and make participation more direct and consistent.
Restructuring how users move across events, spaces, and missions to reduce friction and make participation more direct and consistent.
The problem
The problem
The product had multiple sections:
events
spaces
missions
rewards
But usage felt scattered.
no clear starting point
actions stopped after completion
switching between sections was common
Users could access features, but didn’t move through them.
The product had multiple sections:
events
spaces
missions
rewards
But usage felt scattered.
no clear starting point
actions stopped after completion
switching between sections was common
Users could access features, but didn’t move through them.
What was identified
What was identified
Across home, spaces, and missions:
entry points competed instead of guiding
actions didn’t lead to a next step
the same interactions behaved differently across sections
Examples:
joining a space didn’t lead to interaction
opening a mission didn’t clearly lead to completion
feed actions were inconsistent across layouts
The product worked in parts, but not as a connected experience.
A full review of onboarding, KYC, purchase, and portfolio flows showed a clear gap:
Actions ended in isolation.
completing KYC did not lead to continued activity
purchasing gold did not encourage repeat behaviour
progress over time was not visible
The product enabled transactions, but did not support continuity.
Approach
Approach
The focus was not redesigning features.
It was fixing how they connect.
simplify entry points
make actions lead forward
align interaction patterns across sections
The focus shifted from improving individual screens to shaping behaviour.
The goal was to:
encourage repeat actions
make progress visible
build consistency over time
What changed
What changed
Clearer structure
The product was reorganised into:
Events
Spaces
Missions
Each section had a defined role, reducing overlap.
Clearer structure
The product was reorganised into:
Events
Spaces
Missions
Each section had a defined role, reducing overlap.
Flows connected
Flows connected
Actions no longer stopped at completion.
events lead to participation
spaces lead to interaction
missions lead to completion and rewards
The product started guiding users forward instead of resetting after each step.
Actions no longer stopped at completion.
events lead to participation
spaces lead to interaction
missions lead to completion and rewards
The product started guiding users forward instead of resetting after each step.
Spaces restructred
Spaces restructred
discovery organised (trending, explore, joined)
hierarchy clarified
key actions brought into reach
Joining a space now leads directly into activity.
discovery organised (trending, explore, joined)
hierarchy clarified
key actions brought into reach
Joining a space now leads directly into activity.
Missions simplified
Missions simplified
rewards, timing, and effort surfaced upfront
cards reduced to essential information
decisions possible without opening each item
rewards, timing, and effort surfaced upfront
cards reduced to essential information
decisions possible without opening each item
Interactions aligned
Interactions aligned
Across the product:
consistent card structure
stable action placement
fewer layout shifts
Interaction patterns no longer change between sections.
Across the product:
consistent card structure
stable action placement
fewer layout shifts
Interaction patterns no longer change between sections.
Outcome
Outcome
clearer movement across sections
fewer drop-offs between actions
stronger discovery in spaces
faster decision-making in missions
The product became easier to use overtime.
clearer movement across sections
fewer drop-offs between actions
stronger discovery in spaces
faster decision-making in missions
The product became easier to use overtime.